Literature Review of Fast Food Industry - 2409 Words

With today’s hectic lifestyles, timesaving products are increasingly in demand. Perhaps one of the most obvious examples is fast food. Today the demand for the, hectic lifestyles, timesaving products are increasingly. Obliviously one of the example is Fast Food Industry. The rate of growth in consumer expenditures on fast food has led most other segments of the food-away-from home market for much of the last two decades. Since 1982, there is growth rate in consumer spending at fast food. The consumers spent at fast food outlets grew at an annually he proportion of away-from-home food expenditures on fast food also increased. Ref:http://www.ers.usda.gov/publications/foodreview/jan1999/frjan99b.pdf , Causes and Consequences of Fast Food†¦show more content†¦But according to new survey the restaurants location may be the biggest factor in fast-food purchase decisions. Consumers that fast service is less important than the convenience of getting to the restaurant in the first place. Twenty-six percent of adults surveyed by Maritz Marketing Research of Fenton, Missouri, say that a convenient location is the most influential factor in their choice of fast-food restaurants. Men are more likely than women to value convenience, at 31 percent versus 23 percent, and those aged 65 and older value it less than younger adults. Ref:http://findarticles.com/p/articles/mi_m4021/is_n5_v18/ai_18225781, Fast food for thought American Demographics, May, 1996 by Pamela Kasdan Kathy, think to improve upon meal preparation franchises, became involved with Meal Creations as a way to allow busy families to eat diverse, exciting, economical meals taking advantage of Schnucks unrivaled products and ingredients, accomplished chefs, and their outstanding original recipes that are easy to assemble and prepare. Meal creation involves customer satisfaction and need to serve home cooked, tasty, and nutritious meals for family and friends Custom designed menu for an audience who appreciates quick and delicious mealtime solutions. To provide customers quick and healthy options for mealtime Meal Creation allows you to customize delicious recipes that suit your family’sShow MoreRelatedPest Analysis on Fast Food Restourants796 Words   |  4 PagesTable of Contents Introduction to Fast Food Industry in Bahawalpur 1 PEST ANALYSIS 1 POLITICAL 1 ECONOMICS2 SOCIAL / CULTURAL 2 TECHNOLOGY 2 SOURCES OF INFORMATION3 Introduction to Fast Food Industry in Bahawalpur Today, eating out definitely is part of modern lifestyle, or can be said as necessity of modern age. Fast food is mainly targeted to youngster who is providing the fast food Restaurant the most revenue. The high fat foods taste good to these youngsters, which in turnRead MoreThe Negative Effect Of Youth Health Essay1734 Words   |  7 Pagesperson views more than 3000 ads per day on television, on the Internet, on billboards, and in magazines, that was in 1999, as media and technology evolves so does advertising; imagine the figure it would be today. Advertising is a $250-billion-year industry within 900,000 brands to sell (Children, Adolescents, and Advertising, 2006). Teenagers spend $155 billion a year, making them the most attractive costumers, hence why commercial advertisings are nearly always targeted at the youth age (Branded:Read MoreBenefits Of Supplying Quality Customer Service1085 Words   |  5 Pagesthe size of a business and the service that they offer to their custo mers in the UK fast food industry. The project will be formed around the two key elements of the question - which are, the size of a business and the customer service that is offered. Only once each topic has been clearly identified and researched, the aim of finding a correlation and interrelationship can be examined. By analysing current literature in the field and conducting primary research, the author hopes to identify whetherRead MoreFinding Out The Satisfaction Of Students From Whiteria Regarding Their Taste And Preferences Towards Fast Food Essay1156 Words   |  5 Pages Fast food does not only mean to prepare food and serve quickly but it also satisfy the consumers in terms of their taste and preference. Even in many restaurants after serving the food to the customer, restaurants ask the customers to fill up a survey form to know their customers taste and preferences and also their satisfaction level. The main objective of this report is to find out the satisfaction of students from Whiteria regarding their taste and preferences towards fast food. The surveyRead MoreMarketing1077 Words   |  5 PagesCHAPTER II- LITERATURE REVIEW In todays competitive environment it is very important for marketing managers to utilize the complete variety of marketing mix tools to achieve maximum result and one of these marketing tools is sales promotion which has been very important in the food retail division(Sue Peattie; 1998). Nowadays several promotional tools such as coupons, bonus packs, free samples and sweepstakes are very commonly practiced activities offered by manufacturers to its consumers but theRead MoreThe Potential Dimensions Of Service Quality1417 Words   |  6 Pagespotential dimensions of service quality and then examine the relationship between service quality, food quality, perceived value, physical environment and customer satisfaction in KFC Restaurants in Myanmar. Design/methodology/approach –By using exploratory factor analysis and confirmatory factor analysis the construct reliability and validity was assessed. To estimate the relationship among service quality, food quality, perceived value, physical environment and customer satisfaction, structural equationRead MoreA research Proposal on the Study of Market Potential of Fast Food Restaurants in India773 Words   |  4 PagesPotential of Fast Food Restaurants in India â€Æ' INTRODUCTION This proposal is aimed at conducting a research on the market potential for Fast Food Restaurants Services in India. It will be mainly focusing towards understanding the importance of various factors affecting the choice and the need of fast food outlets by Indian young consumers. Also, it aims to study the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast food outlets.Read MoreFeasibility And Impact Of Restaurant Environment And Service On Customers Of Remura, Located At Central Auckland1398 Words   |  6 Pagesof the business Customers usually go to restaurants to meet with others socially in a friendly environment and take out foods. The business will be a specialized (ethnic) and fast food restaurants, offering fine dining with a wide selection of foods and beverages, and table service. There will be also an attached coffee shop. The idea is to have not only a great variety of food selection but also efficient and superior service. The name of the business will be â€Å"Shaf’s Dine†. The target customersRead MoreEthical Consumerism Of Fast Fashion1750 Words   |  7 PagesAbstract Fast fashion has received a great deal of public attention in recent years. However, the phenomenon of ethical consumerism in fast fashion is under-researched. This study explores current barriers to ethical consumerism in fast fashion. There is a body of research that investigate intention and the actual behavior of ethical minded consumers (Carrington et al. 2010; Beard 2008; Brandstà ¤tter et al. 2006; Kim et al. 2013) but not much has been done on ethical consumerism including the drivingRead MoreThe Complexity Within The Foodservice Industry Essay1002 Words   |  5 PagesThe complexity within the foodservice industry can often seems boundless. The literature presents multiple evolving theories and systems, within various areas of foodservice, which attempt to quantify its operation {Arendt, 2010 #10;Assaf, 2009 #2;Bono, 2004 #49;Breen, 2004 #20;Cater, 2004 #13;Cross, 2009 #131;Dimmock, 2003 #27;Duncan, 2011 #51;Dycus, 2007 #53;Griffin, 2001 #12;Johnson, 2000 #8;Malik, 2010 #47;Ogbeide, 2011 #17;Payne-Palacio, 2012 #45;Puckett, 2005 #1;Reynolds, 1998 #135;Spears